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FAST DATA FEED 

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Product Code: WCW-FASTFEED
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Export your Miva Merchant product data in the basic file format required for FroogleTM (© 2002 Google) data feed submissions for inclusion in their ecommerce search engine. Fields included: product_url, name, description (html removed), price, image_url, category, offer_id (code). This Miva Merchant plugin module works with both MMUI and OpenUI. No mmui.mv edits required.

Most agree, Google is the mother of all search engines on the Internet. Their new venture to create a listing of actual items for sale across the Internet, rather than pages with hits on keywords, is a bold attempt to better target customers and buyers in a symbiotic relationship. This is a giant leap in eCommerce, providing comparison shopping using the Google search engine. If you are a Miva Merchant store owner you CANNOT afford to miss this opportunity, especially since inclusion in the FroogleTM index is free. How much have you invested in getting your store's search engine rankings?

A big side benefit to getting listed in FroogleTM is that the Google company is spidering your site, thus it may increase the number of your pages listed in Google. Coincidentally, my site went from 1220 to 1350 pages in Google within a week after submitting the first data feed to FroogleTM. Now I have an additional 130 which had been previously overlooked. There is no direct indication that listing in Froogle will effect your listing in Google, only time will tell.

A module designed for the specific purpose of creating a data feed for FroogleTM (rather than a generic data export) can include features which make it the best solution for the task:
  • Include an affiliate code in the URLs so that you can better track where actual sales are coming from
  • If your store is a single store in the domain, you can remove the Store_Code from the URL to aid in search engine spidering
  • Compiled (Merchant version 4.14 and newer) version additional features. If you are using our Flexible Product Description (recommended) or our Edit More (only for the very experienced) modules, the additional field data can be added to the description for type "other" or as separate data feed fields for type "books, music or videos". See the FroogleTM datafeed.pdf for discussion about product types.
  • Fast Data Feed plugin module creates the datafeed flat file directly from your admin
    • Frequent, no hassle submissions keep your data current in FroogleTM
    • Eliminates the need to copy product and category databases from the server to your PC to produce a flat file export with software such as MS Excel
    • Uses your data as it exists within admin at the moment it is run
  • Control over category insertion
    • Limit export to specific categories
    • Automatically builds the category hierarchy from each product's category up to top level category
    • Optionally modify category placement, overriding actual category hierarchy
  • Removes html from your product descriptions; converting the brackets to escaped characters or even hiding html using the !-- technique did not satisfy FroogleTM support staff - it must be completely removed
  • Included in the module are features to eliminate timeouts when generating the data feed export of large numbers of products
  • Exports to your documents directory rather than your data directory for ease of capture and transmittal
Don't delay. The FroogleTM index is still in beta. As such, knowledge about it is not yet widespread due to limited promotion. The FroogleTM support team has been reviewing requests for inclusion and currently have reasonable turn around time. Your store may or may not be accepted and I would expect it to take longer and have more stipulations for acceptance and continued inclusion as this service becomes more popular. You should request acceptance into FroogleTM as soon as possible. Once accepted, whether you use our module for building the datafeed or some other software, you should do it now while time is on your side.

Steps
  • Submit request to FroogleTM for acceptance into the program
  • Install this module and run it
  • Once accepted, FTP resulting (username).txt flat file to FroogleTM
  • Check your pages in FroogleTM when they show up



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