SEARCH ENGINE TRACKER 

Product Code: CBS-LOGSRCH Price: Check Latest The Search Engine Tracker is a logging module that helps the storeowner understand and quantify a Search Engine marketing campaign or the current status of search engine positioning. Graphs and “sortable” reports make it easy for you to analyze the data being collected about your search engine campaigns. This module separately tracks click-throughs and buy-throughs so you can determine which search engines and paid listing sources are worth the investment. Key Benefits Tracks “click-throughs” from all search engines you specify so that you can evaluate which search engines send you the most “click-throughs” Records search terms that were used to find the store Tracks “buy-throughs” (also knows as click-through conversions) from all search engines you specify so that you can evaluate which search engines send you the most “buy-throughs” Tracks keywords that generated the “click-through” and “buy-through” so that you can evaluate which keywords generate the most sales Tracks Pay-Per-Click source referrals through direct store entries. You determine which referrals that go into your Miva Merchant store that you want to track. You can track as many as you’d like. (Please see the usage documentation for an explanation of how to configure this option) Please note: there is no pass-through API for pay-source tracking. Your URLs provided to the pay-source are required to go directly into your Miva Merchant store Generate Reports for analysis: Monthly click-through and buy-through graph! At a glance you can see the total number of click-throughs or buy-throughs of each day in the month. Keyword Summary Report: this report lists the top keywords/phrases and tallies the number of click-throughs and buy-throughs associated with each keyword/phrase. You can sort this data by keyword/phrase. Engine/Referral Summary Report: this report lists the top referral search engines and tallies the number of click-throughs and buy-throughs coming from each of the top search engines. Raw Log display: You can view all of the data collected over time and also view the most recent click-throughs and buy-throughs. *Note: Search engine click-throughs that do not go directly into your Merchant store (i.e. they first go through a non-Merchant page such as index.html) will not be tracked in these statistics as a click-through from a specific search engine unless you use the Pass-Through API. You can set up the JavaScript Pass Through API in your static HTML pages so the Search Engine Tracker will recognize and track all click-throughs, even if the customer first lands on a static HTML page when entering your site. Example Usage A storefront that sells cakes and jelly beans online has come to the conclusion that investing in Search Engine Optimization (SEO) is a wise investment of his marketing dollars. The storefront owner has decided to invest in increasing his rankings with the search engines by optimizing his site and has even decided he wants to pay for “paid source listings.” However, before he invests in SEO, he wants to make sure that he can track his investment. He wants to know how many Click-throughs and Buy-throughs he is getting from each search engine and he wants to know what key words are drawing in the highest amount of hits. And, since he’s decided to pay for clicks, he definitely wants to be able to track which of the sources are performing the best. Without this date, he’ll never know which of his SEO efforts are the most profitable for him and can’t analyze which ones to keep and which ones to drop. The Solution: The storefront owner’s need for data to analyze his SEO investment is quickly solved with the Search Engine Tracker. This plug-in module to Miva Merchant allows the storefront owner to track Click-throughs and Buy-throughs in total, by search engine, by (storefront owner-defined) keyword and even allows him to track paid Click-throughs and Buy-throughs. The module graphs out total Click-throughs and Buy-throughs and gives the storefront owner the ability to sort through the data collected by search engine, keyword, and paid listings. And, just in case he wants to track a search engine that isn’t already included in the module, he can add all the search engines he wants to track! It’s a robust tool that gives the storefront owner all sorts of methods to slice and dice and view and analyze SEO data. [Marketing Brief] [Product Manual]